"One fo shiz way to annoy Y&Zs - bust a cap in the language they see as sick-core."

McCrindle Research has just completed research into the slang of Generation Y & Z.

"If you manage Gen Ys or market to them, and you don't know your bananas from your bling; munters from scrubs, then maybe you should just call the wambulance."

Does anyone reading this know their munters from their scrubs? I don't... better call the wambulance.

Go to their website and download 'Word Up', their guide to communications with those crazy Z and Y generations.

Some just sound like the 'jiggas' they 'waz' talking to were just 'buggin' to get a laugh with their 'Gs':

sherbet
adj. A descriptor of something excellent or pleasing. I mean why say "that's good" when you can demonstrate how cool you are by saying "that's sherbet".

phatty
adv. (pronounced "fatty") Incredibly good. Usually in admiration of a feat or trick. "That 360 was phatty!"

It also provides good advice on how to and how not to use the new vocabulary:

sick
adj. Used to describe an extremely good trick in an extreme sport "That was a sick ollie braw!" (could also say "that was some ill ollie" but don't say it was an "unwell ollie")

the lick
adj. The best. "Man those shoes are the lick!." See 'the bomb'.


I can't wait until advertisers are using this information for their evil purposes. "New from McDonalds, the phatty burger. It's totally sherbet, G."